Red Bull wanted to reach out and connect with the Dutch skateboarding scene and create brand associations. We also wanted to give the photo's an authentic feel en decided to shoot analog instead on an old Hasselblad 500 CM and with Fuji Velvia 120 Film. It was awesome shooting on film again and having to wait two weeks for the results. All our knowledge came into play to make sure the photo's would end up how we would like them to without having the convenience of a display to preview the photo’s on. Deciding to shoot in Athens ment that we would only have one chance to get the shots right. It was great shooting and working in the old ways. So refreshing!
Ruud van Bragt